"It seems like you have a lot of experience in a lot of fields. [ed. too true] I am hoping you can help me in a couple of ways.
Firstly I have a call center in [another country]. I have grown this business over 5 years. I have reached a point where I no longer want to run the business as its started losing some ground over the last couple of months so I feel like I need to do some serious business development first to bring on new clients before I can try to sell the business.
So right now I have two things I would like advice on:
1) Business Development- How can I fill up the my call center seats quickly with quality, long term inbound and outbound accounts? What would you recommend.
Firstly I have a call center in [another country]. I have grown this business over 5 years. I have reached a point where I no longer want to run the business as its started losing some ground over the last couple of months so I feel like I need to do some serious business development first to bring on new clients before I can try to sell the business.
So right now I have two things I would like advice on:
1) Business Development- How can I fill up the my call center seats quickly with quality, long term inbound and outbound accounts? What would you recommend.
2) Selling the Company for Highest Valuation - What's the best method for selling a call center who's primary operation is based in the outside the US. It does about $2 m in revenue and before tax, and nets 20K, although that number will easily double with just a little more business development because all our base costs are covered.
If you were in my shoes how would you proceed to expedite on both items as quickly and effectively as possible?
Thanks for your help."
If you were in my shoes how would you proceed to expedite on both items as quickly and effectively as possible?
Thanks for your help."
My reply was a little of marketing as well as biz development or selling the biz:
"Thank you for contacting me. We want to see your business SUCCEED.
A Call Center [CC] in the VVVV, Great! But it seems to be waning, along with your interest.
It's all about your Target Market [TM] Who uses CCs? Surely you haven't tapped every industry.
Examples: Small banks, regional co., Independent Cell phone Sellers, etc.
These may be poss customers OR maybe they are buyers.
Why populate it yourself, maybe another co. wants to develop it for itself?
You save in development costs and may or may not take less in the sale, should even out.
I am concerned about your selling a co. that has only 1% NPM [2 mil rev V. 20k EBIT],
even doubled an investor looking for 10-20% return may not be interested.
That seems low for an investor, or a new manager. You're obviously not happy with that, or you'd hang on to it..
But a co. who wants to buy a CC, may be glad they get anything, and not lose money on it.
They may want to hire you as a consultant [on a project basis is better for you.]
Biz Plan in a Nutshell: Either #1 or #2: Find your TM; and SELL, SELL, SELL.
Keep me posted on how it goes or if you have more detail and questions. Thanks, Dan"
His reply was "Thanks for your input Daniel.. I will focus on TM in our SELL SELL SELL strategy :)"
Let me know if I can help you. Dan Cassin 502-554-2397 or dan@dancassin.com
